• John Maxwell would like to introduce you to Brawn

    Hear why Brawn does what he does and how he can serve you and your team.

  • The IMpact of Live2Lead 2021

    Hear the big takeaways from some of the groups who attended this year's event!

  • 1NB

    • Be the best FOR your company

    • A business is what customers tell others it is

    • People who feel cared for, do more

    • Leave more than you take and grow more than you reap


    • Better define what we are known for and what we want to be known for.

    • We were challenged to do an even better job of championing the stories of our employees.

    • I loved the statement "you are always making people feel something" and I was challenged as to what that is.


    "Our biggest take away from the event was most certainly the Power of One More. This has such a powerful impact both at home and at work. For the home impact, this means cherishing each moment and minute that you get with your loved ones. For work, it means giving 100% effort to your job duty or responsibility, ensuring both you and your company's success."

    Murray State College

    • Be the best FOR your company

    • A business is what customers tell others it is

    • People who feel cared for, do more

    • Leave more than you take and grow more than you reap

  • About


    My Purpose is to facilitate growth in others so that they can LIVE FOR MORE. Through my curiosity and genuine desire to help people, I create a safe and trusted place so that growth can take place. I Facilitate growth by speaking with candor, giving pointed counsel and unwavering support to my clients.

    I Champion individuals and organizations towards their potential through coaching, group coaching and speaking around proven leadership principles.


    I am a husband to my beautiful bride Jaclyn. We are proud parents of 5 amazing children.


    I often say "Brawn Lide father of five".


    My family is my leadership development program, they inspire me to grow daily.


    • Freedom
    • Forgiveness
    • Faith
  • International Maxwell Conference 2017

    Brawn speaking to a crowd of 3,500 at the International Maxwell Conference in Orlando, Florida.

    Live2Lead Ardmore

    Over 200 individuals came out to grow themselves at Live2Lead Ardmore.

    results from a medical clinic

    Let me introduce you to a few people I have been privileged to work with. It is such an honor to be trusted to help individuals and teams grow.

    Meet Brawn

    My Passion is to facilitate growth in others!

    Looking forward to helping you get from where you are to where you want to be.

    How do I help people and companies move forward?

    • Coaching
    • Group Coaching/Mastermind Groups
    • Lunch-n-Learns
    • Vision Retreats

    Leadership Lunch-n-Learn


    Highlight video from the 4th session of the REAL Success Lunch and Learn Series. Sponsored by the Ardmore Young professionals

  • Leadership & Personal Development Courses


    Offered as - Individual Coaching, Group Coaching (MasterMind), Workshop, Seminar, or Keynote

    15 Invaluable

    Laws of Growth

    To reach your potential you must grow. And to grow, you must be highly intentional about it. These 15 Laws are your guide to understanding personal growth and becoming a more effective and fulfilled individual. If you have the desire to grow and become better than you are today, this is for you.

    Becoming a Person

    of Influence

    Everyone influences others. Everything you do – at home, at work or at play – has an impact on the lives around you. No matter what your goals are in life, you can achieve them faster; you can be more effective; and the contribution you make can be longer lasting if you learn to develop your influence..

    Good Leaders Ask

    Great Questions

    In Good Leaders Ask Great Questions, you will learn to become a successful leader by asking the right questions. We will explore questions you should ask yourself as well as members of your team with the goal of connecting with people, challenging yourself and those you lead, and developing better ideas.



    Deep down, what does every person want most? To live a life that matters. We all want to make a difference. How do we achieve that? By choosing to live each day so that we intentionally add value to others. Through Intentional Living, you will learn how to write your own life’s story - one of significance.



    In How to be a REAL Success, you will understand the keys you need to succeed in life. Whether you are a civil servant or a corporate executive, you will achieve great things by understanding four very important success building areas: Relationships, Equipping, Attitude, and Leadership.

    Everyone Communicates Few Connect

    Inside Everyone Communicates, Few Connect are five principles and five practices to connect one-on-one, in a group, or with an audience. You’ll see all of your relationships, from your boss to your kids, from your teammates to your neighbors, take a quantum leap.

    Put Your Dream

    to the Test

    Are you willing to Put Your Dream to the Test? Your dream has power. It can inspire you. It can empower you. But will it reward you? In this course to reaching your dreams you will learn how to do the things needed to realize your potential, map out your goals, and make your dream come true.

    Sometimes You Win Sometimes You Learn

    Every negative event or loss that occurs can become a great opportunity for you to grow. That is, if you are willing to learn from it. In Sometimes You Win Sometimes You Learn, you will develop a healthy perspective of failure and learn how to bounce back from life’s disappointments.

  • How successful poeple think

    • Challenged me to grow my thinking and truly think into the outcomes I desire in all areas of my life.
    • Value everyone as a 10! This has been an amazing process of growth - I don't want it stop.
    • Attitude is the main thing, prioritize.
    • Thinking can be learned - takes effort and hard work but worth the investment as we have seen. It can be done with intentionality and reflection.
    • Build on others' ideas, refuse to be insecure, build momentum.
    • Actions speak louder that words.
    • I am a reader but this process allowed me to get so much more out of this book - great experience.
    • Listen to learn from them and value them, not just to respond or understand.
    • Grow my thinking to BE better.
    • Control your destiny or someone else will.
    • You can change the way you think every second and you can change your legacy by doing so.
    • The difference between spending my time and investing my time.

    21 Irrefutable Laws of Leadership


    Congratulations to my friends @ Good Shepherd Community Clinic. It has been an honor to grow with you! We took a Leadership Journey through the 21 Laws of Leadership. Loved hearing each of your take aways and applications throughout our time together. Looking forward to continuing our growth and impact in this community that we are blessed to serve.

    Mid American Steel - Leadership Series

    Congratulations Mid-American Steel! They have just finished up a monthly leadership series we have been on for almost 2 years! I learned so much from you through this journey together. Some take aways: 

    • The hardest person to lead is yourself

    • Communicate the Vision clearly
    • Great leaders, became great leaders by becoming great listeners
    • It's up to me to connect with my team first
    • It's my job as a leader to create momentum
    • Self evaluation is critical - to identify blind spots
    • Build up trust - it's the foundation for success
    • Reflection is critical to success
    • Surround yourself with people who will challenge you
    • Leadership never stops
    • Give your people the opportunity to grow and equip them with the tools necessary

    The Model of Human Behavior

    What an amazing journey of understanding ourselves & others more fully, and then learning to adapt ourselves to serve the people around us. Here are some of their top take aways:

    • People want to be understood not analyzed
    • More mindful of what others needs are, and mine as well.. especially under stress
    • Learning to have candid conversations quicker - which goes against my natural tendency
    • How others perceive me and how I perceive them, whether under control or out of control. The key is to be under control
    • I am understanding how to communicate better to other personality styles and the difference has been amazing
    • The shift in mindset of not trying to get people to think like me, but instead help them receive what I am thinking
    • Shift from efficiency to effectiveness
    • Thinking about conversations ahead of time
    • So much personal development through our time together that affects everything at work and home.
    • To speak the language of the person in front of me
    • Build a foundation of trust in my leadership

    Sometimes You Win, Sometimes You learn

    Congratulations to this amazing group from 1NB on graduating from the course on Sometimes You Win, Sometimes You Learn! As 1NB continues to grow each class raises the bar and this one was no different. Some of their take aways from our time together:
    • I can't change others but I can change myself
    • You don't know how much you need this until you actually do it
    • When I change, everything else changes
    • My perspective on failures has changed - I see them as opportunities from now on
    • Opened my eyes and changed my focus to the person I am becoming
    • Who am I becoming - keeping one eye on where I am and one on where I am going
    • Helped me help myself

    Good Shepherd Community clinic

    Congratulations to this amazing team from Good Shepherd Community Clinic. I loved hearing how each of you applied this material to improve yourselves and all those you serve! The Good Shepherd Community Clinic is a great resource for our community and they have a team that is passionate about serving. Thanks for letting me be a part of www.buildinghealthypeople.org. 

    no limits!

    Congratulations to this amazing group who just completed a 6 month mastermind on NO LIMITS! We worked through the capacity challenge - If you grow in your awareness, develop your abilities, and make the right choices, you can reach your capacity. "I think self-knowledge is the rarest trait in a human being" Elizabeth Edwards. It has been an honor to serve as the facilitator of such an amazing group of leaders.

    Sometimes you win, sometimes you learn

    Thank You Taco Casa for allowing me to be a part of your growth journey! Congratulations to each of you for growing yourselves in such significant ways through Sometimes You Win, Sometimes You Learn. Some take aways:
    • I am a better leader and manager - better relationships with my employees
    • Learned how to solve my problems the correct way
    • Better follower of God
    • See loss in a different light and will persevere
    • Learned to exceed expectations
    • Not going to let past mistakes hold me back
    • Helped me define the leader I want to be
    • Becoming more teachable
    • I want to make the same impact on my team as you have made on me
    • Learned how to make changes for the better
    • I have found a new way to live life
    • Working on myself has been one of the hardest things I have ever done
    • Been given tools to better myself and those I lead in all areas of life
    • an endearing "THANK YOU FOR TEACHING ME I WAS WRONG" ;)

    Thank you Blake for allowing me to champion you and your team towards your vision. It has been one of the most rewarding things I have been a part of for me personally.

    The model of human behavior

    We had a great time understanding the Model of Human Behavior. Excited to see how their team continues to grow in their effectiveness. This interactive exercise empowers them to understand themselves and others for better relationships & more effective teamwork. Some of their "Golden Nuggets" from our time together:
    •Love that I can apply this not only at work but in all areas of my life
    •Become Unoffendable
    •Understand me first then others and adapt****MYSELF****
    • Not judging and labeling but understanding
    •Always start with the people side of life and work toward task(Do life from Right to Left)
    •Loved seeing what fueled others.. Results, Fun, Peace & Harmony, Quality Answers & Being Right
    •I needed this years ago
    •Not make my kids be like me but understand who they are

    The model of human behavior

    What a great team Southern Oklahoma Center for Oral & Maxillofacial Surgery and Dental Implants. You can see we had a great time understanding the Model of Human Behavior. Excited to see how their team continues to grow in their effectiveness. This interactive exercise empowers them to understand themselves and others for better relationships & more effective teamwork. Some of their "Golden Nuggets" from our time together:
    •Love that I can apply this not only at work but in all areas of my life
    •Become Unoffendable
    •Understand me first then others and adapt****MYSELF****
    • Not judging and labeling but understanding
    •Always start with the people side of life and work toward task(Do life from Right to Left)
    •Loved seeing what fueled others.. Results, Fun, Peace&Harmony, Quality Answers & Being Right
    •I needed this years ago
    •Not make my kids be like me but understand who they are

    developing the leader within 2.0

    Congratulations to this amazing group for Developing the Leader Within! "Nothing so conclusively proves a man's ability to lead others, as what he does from day to day to lead himself" Each of you are a shining example of this. Looking forward to continuing to expand the leadership of ourselves in order to serve our wives, children and those we lead better. The way each of you dug into this material and found applications to raise your leadership lid is inspiring to me and so many others. Thank you for entrusting me with your growth.

    Becoming a person of influence

    Congratulations to this group from 1NB for their completion of a mastermind group on "Becoming a Person of Influence." It was amazing to watch them take and own this material through weekly applications and "golden nuggets." We worked through

    Integrity with People
    Nurtures Other People
    Faith in People
    Listens to People
    Understands People
    Enlarges People
    Navigates for Other People
    Connects with People
    Empowers People
    Reproduces Other Influencers

    Thank you for entrusting me with your growth!

    intentional living

    Congratulations to this amazing group of individuals who decided to continue their growth through the application of Intentional Living. We laughed together, cried together, learned together and will continue to grow together as we live intentionally...filling the blank pages of the greatest story ever told.

    Good leaders ask great questions

    Congratulations! This wonderful group finished up a MasterMind Group on Good Leaders Ask Great Questions today. Thank you each for trusting me to help you grow. It was an amazing growth journey...loved hearing the applications and impact over the past 10 weeks. Not pictured Scott and Chris.

    Becoming a person of influence

    everyone communicates few connect

  • Recomendations

    Scott Uhlenhake

    Vice President / Community Loan Officer at First United Bank

    Truly enjoyed this experience(Intentional Living MasterMind Group)... If you are looking to develop yourself as a leader or person, I highly recommend coaching sessions with Brawn Lide! Brawn is truly gifted in this area and will definitely add value to your life.

    Brian Davis

    Owner Freshine Window Cleaning

    What Brawn does changes lives. We're grateful for everything he’s done to help us grow. His programs have helped us become better listeners and leaders in our professional and personal lives. Thank you Brawn, you're a great man!

    Account Manager

    Brawn's passion for helping people is very evident in his coaching style. Even though I have been a student of personal growth for 15 yrs, Brawn was able to expose me to new techniques and self-discoveries that have been transformational to me.

    RD/LD, Nutrition Community Consultant

    Brawn's impressive knowledge of leadership and personality training along with his ability to deliver the material in an easy to understand and fun way, was priceless for us. We would highly recommend him to anyone seeking a top quality trainer and speaker.”

    Host and Creator of The Daytripper on PBS, Attorney, Dream Catcher.

    I can't speak highly enough of Brawn's coaching and how it has empowered me to get the most out of every aspect of my life, including my career. As the owner of a production company and the face of a successful TV show, life is busy. Very busy. I can easily get caught in the endless cycle of business fire drills and draining deadlines. However, Brawn's coaching helps me break the cycle and gain invaluable perspective so that I can run my business, rather than have my business run me. His coaching helps me attack every day with intention and purpose and has been a catalyst for game-changing growth. I can't recommend him enough

    Executive Director for H.A.N.D.

    Brawn provided a leadership mastermind for our staff along with personal coaching for me. Within 2 sessions, there was a significant change in the confidence, thinking, and energy of our staff. I highly recommend him both in a corporate and personal setting with individuals and groups. The outcomes are amazing!

    Area Director at Fellowship of Christian Athletes

    I recently met Brawn through a friend. I have heard his name around town and have been intrigued by his profession. 2 weeks ago he invited me to be apart of a group of men who would be growing through John Maxwell's "The 15 Irrefutable Laws of Growth." It's amazing the growth that can occur with a little intentionality and effort. If you haven't already sought out Brawn to become your Life Coach, I would do it now!

    Lead UI Designer

    Brawn has an amazing talent in asking those insightful questions that lead you to be able to step back and clearly see a bigger and more exciting picture.

    Sara Orellanna

    Executive Director at Cities In Schools

    Before working with Brawn, I was struggling with my leadership skills . It was really frustrating and discouraging. I lacked hope and motivation. In the past 11 months of working together, I have been stretched personally and professionally, allowing me to grow as a person. I have been able to clear away the cobwebs of preconceived ideas and notions, to clearly see the full range of my potential. It is amazing what a clear vision can give you, a true sense of hope rooted in the knowledge that personal growth is a very real possibility. Brawn supported and guided me every step along the way. Through participation in master mind groups, personal coaching sessions and attending the L2 trainings, I have been able to embark on a journey that resulted in stronger leadership that grew my organization. I couldn't have done it without Brawn - Thank YOU!


    Dr. Carson Shearer

    Leadership Development

    Teresa Myers

    Staff Leadership Development

    Traci King

    Growth Gaps

    Jeff Parker

    MasterMind Group

    Chris Leon

    Benefits of Coaching

    Roger Weil

    MasterMind Group

    John Maxwell


    Hailey Wright

    Finding Purpose & Influence

  • Training and Certifications

    John Maxwell Team - Executive Director

    Personality Insights DISC Certification

    Robert Rohm

    Robert Rohm helped me understand how to use the profile system as a wellness model. This positive approach has helped me to bring light to this subject. This certification helped me understand myself and others better than I ever have in the past.

    John Maxwell Team

    A founding Partner of the John Maxwell Team

    Investing in the John Maxwell Team Training and then continuing to invest in mentorship from John Maxwell and the faculty has been the best investment I have made to date. Being Mentored on consistent basis by John Maxwell for the last 5 years has grown me tremendously. Success is found in your daily agenda!

    48 Days Certified Coach

    Certified by Dan Miller of 48 days to the work you Love.

    Dan Miller and his family have been mentoring me since 2007. Listening to and studying his material helped me transition into doing what I love. I facilitate workshops around his material and have gone through his Coaching Mastery program to continue to help me grow into the most effective coach for each of my clients.

  • Live2Lead Ardmore Highlights


    Live2Lead Ardmore 2019

    Check out the highlights from our 2019 event!

    Randy McFarland's experience working with Brawn

    Executive Director

    Randy shares about the results of the year long leadership development program he and his leadership staff engaged in.

    Jason & Kori Casey's experience working with Brawn

    Executive Vice President to Full Time Missionary

    Jason & Kori Casey's experience working with Brawn
    Live2Lead Ardmore 2018

    Live2Lead Ardmore 2017

    Live2Lead Ardmore 2016

  • Social Feed

    Check out my latest updates at https://www.facebook.com/CoachBrawn

  • Contact